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As the premier business and practice management magazine for veterinary professionals, Trends magazine offers big-picture perspectives and proven strategies that all members of your practice team can use to enhance patient care and operate your practice more effectively and profitably.

Published twelve times a year, Trends offers straight-forward, real world strategies, best business management practices, protocols, tips and techniques—along with overviews of articles published in JAAHA, and in-depth analysis and discussion of industry trends that may affect your practice.

Trends mission

Trends magazine bring timely hands-on, real-life perspectives on the art and business of companion animal veterinary practice to all members of the practice team.

Trends digital archive

The Trends digital archive contains digital editions of Trends magazine

The digital archive is available to all subscribers to Trends magazine. View the digital archive of Trends magazine.