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Practice Made Perfect: A Complete Guide to Veterinary Practice Management, Third Edition

by Marsha L. Heinke, DVM, EA, CPA, CVPMwith contributions by John B. McCarthy, DVM, MBA

This new edition brings more information on how to build or brush up on the diverse skills you need for practice management. The third edition of this bestselling resource covers key topics such employment law, inventory, marketing and social media, accounting, and more.

$135.00 Member
$160.00 Nonmember

Product Code:
Publication Year:
7.375" x 9.25"
AAHA Press
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Presale of the Practice Made Perfect will be held in our system as a backorder. Once the Presale has finished the books will be shipped to everyone who has ordered the book, prior to August 5th. After August 5th, the book prices are as follows: Member $179 / Non-Member $210 for both volumes.

MANAGERS CAN’T KNOW EVERYTHING, and in a world governed by an overwhelming variety of available content, access to a single relevant, up-to-date resource is more critical than ever.
Every chapter of the third edition of Practice Made Perfect has been reworked to reflect the incredible ongoing changes in veterinary medicine–and in the world at large–since the publication of the second edition in 2012. Technology and the internet have affected every facet of practice management, and increased awareness of the importance of a healthy, safe, equitable, and inclusive workplace culture has transformed how managers must approach their work. Essential topics such as inventory, accounting, marketing, and human resources have been updated and augmented. Whether you’re a new or seasoned manager, this is still the only comprehensive practice management book designed specifically for you.
New for the third edition:
· Workplace culture and psychological safety
· Workplace safety
· Diversity, equity, and inclusion information and implicit bias awareness
Updated companion website containing all forms from the book as well as relevant links for managers and teams
… and new information in every chapter to help managers and teams navigate a new world.

Recommended reading by the CVPM certification program, offered by the VHMA.

Marsha L. Heinke, DVM, EA, CPA, CVPM, has dedicated herself to the veterinary profession through her accounting and consulting practice, Marsha L. Heinke, CPA, Inc. In addition to speaking at veterinary conferences and facilitating study groups, she shares knowledge and advice through her writing, having written numerous articles and authored and coauthored books for the veterinary profession.

Volume Chapters

Volume 1.
Chapter 1:   What You Need to Know About Management 
Chapter 2:   What Does It Take to Be a Manager?
Chapter 3:   Nurturing a Culture of Success
Chapter 4:   Strategies for Practice Planning
Chapter 5:   Personnel Management
Chapter 6:   The Employment Cycle
Chapter 7:   Employment Laws and Benefits
Volume 2.
Chapter 8:   Client Services 
Chapter 9:   Medical Records
Chapter 10: Inventory Control and Management
Chapter 11: Hospital Revenue and Financial Control
Chapter 12: Accounting, Bookkeeping, Budgeting, and Financial Management
Chapter 13: Wellbeing, Resiliency, and the Human-Companion Animal Bond 
Chapter 14: Marketing Your Veterinary Practice 
Additional Resources
"Practice Made Perfect is the most comprehensive resource available for veterinary practice managers and practice owners – and it is written in straight forward, easy-to-understand language. Whether you are new to management or you have years of experience, this text can help you move your practice forward with practical, step-by-step guidance in all aspects of veterinary practice operation – from HR & staffing to inventory management to practice financial operations. This is a must-have reference for every practice library!"
-David McCormick, MS, CVA 

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