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Practice Made Perfect: A Complete Guide to Veterinary Practice Management, Second Edition

by Marsha L. Heinke, DVM, EA, CPA, CVPMwith contributions by John B. McCarthy, DVM, MBA

Build or brush up on the diverse skills you need for practice management. The second edition of this bestselling resource covers key topics such employment law, inventory, marketing and social media, accounting, and more.

$105.95 Member
$124.95 Nonmember

Product Code:
Publication Year:
7.375" x 9.25"
AAHA Press

Click here to get this book plus two more VHMA-recommended titles and save! “Be all things to all people” could be the most accurate job description of leading a practice. From accounting to marketing to human resources, practice management requires a diverse, and sometimes daunting, skillset. Build or brush up on your skills with this fully updated second edition, which offers practical advice you can apply immediately, increasing your confidence as a manager and making you feel more in control. Topics covered include personnel management, employment laws, accounting and bookkeeping, medical records, marketing your practice, and much more. Each chapter has been reviewed by a subject-matter expert and includes sample forms, letters, logs, and more.

New to the second edition:

  • Strategic planning and brand creation
  • Internet-based marketing and social media
  • Budgeting and setting up internal controls in the bookkeeping process
  • A quick-start guide to managing overstocked inventory
  • Companion website access containing all pertinent forms in the book
  • Completely updated legal review 
Already have the book? Access the companion website now

This book is also available for

Recommended reading by the CVPM certification program, offered by the VHMA.

Marsha L. Heinke, DVM, EA, CPA, CVPM, has dedicated herself to the veterinary profession through her accounting and consulting practice, Marsha L. Heinke, CPA, Inc. In addition to speaking at veterinary conferences and facilitating study groups, she shares knowledge and advice through her writing, having written numerous articles and authored and coauthored books for the veterinary profession.

List of Figures

Part I. Introduction to Management
1. What You Need to Know About Management
2. What Does It Take to Be a Manager?
3. Strategic Planning
Part II. Personnel and Human Resources
4. Personnel Management
5. The Employment Cycle
6. Employment Laws
Part III. Operations and Maintenance
7. Reception and Front-Desk Procedures
8. Medical Records
9. Inventory Control and Management
Part IV. Finance and Economics
10. Hospital Revenue and Financial Control
11. Accounting and Bookkeeping
Part V. Marketing and Client Relations
12. The Human-Companion Animal Bond
13. Marketing Your Veterinary Practice
Additional Resources
“The management information, resources, and step-by-step procedures contained in this book will help you carry out your duties in an organized and effective manner, assess your strengths and weaknesses, and improve your skills and knowledge. It will give veterinary hospitals the management information they need to be truly successful.”
—Louise S. Dunn, owner, Snowgoose Veterinary Management Consulting