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101 Veterinary Marketing Questions Answered

by Robin Brogdon, MA

As a practice owner or manager, marketing your practice is crucial to reaching pet owners and sustaining client loyalty. Here is your guide to veterinary marketing success.

$24.95 Member
$29.95 Nonmember

Product Code:
VTMRQ
Pages:
152
ISBN:
978-1-58326-156-9
Publication Year:
2011
Format:
Book
Dimensions:
5.5" x 8.5"
Publisher:
AAHA Press


The truth is, providing great patient care is only half the battle. To attract and retain clients, it’s crucial to stand out
from the pack—no easy feat in today’s competitive marketplace.
 
Pick up the how-tos you need with this comprehensive guide to veterinary marketing success, part of the Veterinary Solutions Series. Answering 101 questions about veterinary-specific challenges, this book explains how to reach new audiences and keep them through brand development and a marketing plan that is authentic to your practice. Author and industry expert Robin Brogdon, MA, will counsel you through topics such as advertising, public relations, social media, promotions, staff training, and more.
Robin Brogdon, MA, is president of BluePrints Veterinary Marketing Group, Inc. She regularly contributes to industry trade publications and is a member of VetPartners, American Animal Hospital Association, Southern California Veterinary Medical Association, and Veterinary Emergency and Specialty Practice Association.
Preface
 
1. Message and Brand Devlopment
2. Staff and Staff Training
3. Client Satisfaction
4. Acquiring New Clients
5. Client Education and Compliance
6. Public Relations
7. Advertising and Promotions
8. Using Technology
9. Budgeting
10. Weighing Costs and Benefits
11. Referral Practices
 
Resources List of Contributors
“These days, you can’t just hang out a shingle and expect customers. . . . Robin gives you a plan, a path, and a model to follow. This book is exactly what the modern veterinarian needs.”
—Jim Mahan, Director of Marketing, Live Oak Bank